Here I am going to discuss about how classified sites are evolving from last ten years. What is classified advertising in news papers and how it has been changing after the evolution of internet? How people are using internet effectively for their classified ad posting and how classified sites owners are attracting the user by adding new features and what are those new features and so on…
Classified advertising or classified ads, it is a form of advertising usually contains few lines of text containing details like ad description and contact information. Different from other types of advertisement classified ads do not contain any pictures. It is different from standard advertising in that it allows not only companies or corporate entities, but to individuals as well, to actually be able to reach out to an audience and promote for business.
Classified advertising in news papers:
News paper classifieds or printed classifieds: In the past if a person wants to advertise their product or services in news papers it was a hectic process. First the person who want to advertise may need to take appointment from news paper agent to discuss about his advertisement and if all their terms and conditions are satisfied then they publish the advertisement. It is not cost effective and also time consuming process and users may not see good returns from this.
There are so many disadvantages with printed classifieds and here are some
Cost ineffective
Time consuming process
There is space constraint
Fewer inquiries about advertisement
Do not contains pictures but some times logos may available
These will reach only people who buy the news papers
Only available to small geographical regions
Now we will see how online classifieds changed all this.
Internet has made the world a smaller place rendering it accessible for anyone with a computer to search for anything at their desire. With the invention of the Internet, classified advertising, like many other printed media, has progressed online.
Nowadays internet has become part of our life. Today people are leading very busy life and are not having the time to advertise their classifieds in news papers. Online classifieds it is very easy process to advertise products without wasting time and money. With the explosion of internet, print advertisement is practically dead. Unfortunately, hundreds of classifieds sites are available to list your advertisement but only thing you must know the good classified sites and where to place ad for maximum benefit.
Advantages of internet classifieds:
Free of Cost (Most sites are offering this service with free of cost)
Provide a full page (the size of your monitor screen) display of ads
You can include images, graphics or logos to your advertisements
Internet classifieds are available to entire world (where internet is available)
Less time consuming process
Users are able to sell their products within days after posting their ads (i.e. more inquiries)
Here is list of top classified sites around the globe
1) Craigslist.com
2) Olx.com
3) AdsGlobe.com
4) Kijiji.com
The Distance Search widget allows users to customize their search results to a specific ZIP code, or within a certain distance from a location. Search results can be sorted in order of increasing distance, for localization and convenient in- person transactions.
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